Sales and Marketing Persuasion: Be Batman, because nobody is really Superman (episode #116)

One of the biggest transformations in my career came when I went from trying to sell people with my writing, to trying to help them. Helping people understand whether a product or service is truly right for them creates long-term trust. So does helping them even when they don’t buy from you. Not only is this more effective, but my work is part of my life. My soul doesn’t magically leave my body during the workweek. And it is fulfilling to help people – both morally and financially. So when I ...