Social Media Marketing Leadership: Value productivity over perfection (episode #86)

“We can say that. Sure we can say that.” Oh, I do not like having to utter this phrase in meetings. Because it’s not what you can say, it’s what you should say. I’ve heard so many times ‘we can say that in an ad.’ Or ‘we can write a press release about this.’ Oh, the hubris in that statement. Because we get lulled into false confidence in the four walls of our offices, when we think we can make a payment, and put whatever we want into ads or press releases or on websites. Sure, I guess techni...