Strategic Advertising and Marketing: It’s not what you make, it’s what you make possible (episode #117)

I would never read so much text. This is long and boring to me. Versions of this have been said to me throughout my career from designers. And not to pick on designers, but I really don’t care. Because they weren’t the ideal customer for the product. So of course they weren’t interested in the copy. Like my old boss Mike Morgan used to tell me – you never read the refrigerator ad on page 3 of the newspaper…until your fridge breaks. So when I came across this lesson in a podcast guest ap...