Strategic Marketing Communication: Don't do something for the sake of ticking a box (episode #91)

Here’s something I get to do as a content writer that I never got to do as a copywriter – I sign my name to my work, and that gets displayed publicly. I’d like to think I was a conscientious writer before, but this makes me 10 times more so. And is a constant reminder that everything needs to be a certain level of awesome – no filler copy. Even when you don’t sign your name to something, it’s difficult, that commitment to always striving to make something the best it can be – whether that’s a...