TikTok Marketing: Why your accountant matters…a $300,000 wake-up call (episode #122)

“Incorporate lessons from others' mistakes into your business strategy.” I read this lesson in a recent podcast guest application and I thought, ‘well, that is actually a pretty good summary of what we do here on How I Made It In Marketing.’ You can tune in and learn from others’ mistakes so you don’t have to make them yourself. And, of course, their triumphs as well. What fun would it be to only discuss the mistakes? So I talked to the man behind that podcast guest application – AB Lieberman...