Trade Association Branding: Formalize the brand and consistency will come (podcast episode #143)

It’s a noisy world out there. So anytime you have that most valuable of things – a small window into your ideal customer’s attention span – are you clear and memorable with your value proposition? Of course, that is all the more complicated by the fact that the small window of attention isn’t only when they see your big TV campaign or whatnot, it can come from so many places – it’s also when they step into your store, add something to the cart on your website, reach out to customer service, a...