Country, Metal, and TikTok: Digital Trends in the Music Industry With Former Sony Music Nashville VP Ed Rivadavia
Most recently a VP of Digital Strategy at Sony Music Nashville, where he worked with some of the biggest names in Country, Ed has always been — and still is — a metalhead at heart. Ed’s global and multi-genre experience imbues his perspective on digital trends in the music industry with nuance and prescience, and in this episode, we chat with him about Country music, Metal fandom, the future of TikTok, and trends in digital marketing and digital strategy in the music industry.