Global Music Marketing With Christine Osazuwa

An American now based in London, Christine Osazuwa (Twitter: @c_osazuwa) is currently a Senior Data Analyst for a major label, in charge of the Europe, Middle East, and Africa regions. Before that, Christine worked her way up the ranks to become the Head of Insights & Data Analytics at another major label, this time based in Stockholm. Christine earned her Bachelor’s in Music Business and Journalism at the University of Maryland, Baltimore County, her MBA from Loyola College in Maryland, and she holds certificates in data science, predictive analytics, and information technology. Lest you think Christine is just about business and numbers, she’s also product managed in the online ticketing space, served on music street teams, and was president of a local music magazine in the Baltimore area. Our talk with Christine runs about 45 minutes and touches upon her thoughts regarding how TikTok isn’t just for kids, how she isn't a fan of AI making new music, how clarifying your goals can take your music to the next level, and more.