The Rise of Regional Latin Music: Colombian Music Genres With Sony A&R Francisco Toscano
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Back for a second podcast visit, Mexico City-based Sony A&R Research Manager Francisco Toscano explains how global music streaming platforms like Deezer, YouTube, Pandora, and Spotify are driving the international growth of Colombian music genres like Vallenato, Música Popular Colombiana, Cumbia, and Champeta, rivaling other global talent like Lauv, BTS, and Carrie Underwood.
