677: Optimizing Your LinkedIn for Maximum Opportunities with Donna Serdula

Donna Serdula breaks down her four-point methodology for getting the most out of LinkedIn.  — YOU’LL LEARN —  1) The crucial first step to building a solid LinkedIn presence  2) How to dramatically increase your reach with keywords  3) The simplest way to grow your network tenfold  Subscribe or visit AwesomeAtYourJob.com/ep677 for clickable versions of the links below.  — ABOUT DONNA —  Donna Serdula pioneered the concept of LinkedIn profile optimisation, realising early on that the LinkedIn profile was so much more than just an online resume.  A job change in 2006 led her back to LinkedIn as Donna looked for tools to help her build a sales territory. It was during this time she had her LinkedIn epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found tremendous success.  In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com.  She is the author of the book LinkedIn Profile Optimization For Dummies, published by Wiley.  Donna has been featured on Forbes, Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, SiriusXM Radio’s The Focus Group, and many other news outlets. • Donna’s LinkedIn: Donna Serdula  • Donna’s website: LinkedIn-Makeover.com. Click HERE for more free LinkedIn resources!  — RESOURCES MENTIONED IN THE SHOW —  • Tool: reMarkable 2  • Book: Think and Grow Rich by Napoleon Hill  • Book: Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't by Michael Losier  • Book: The Fountainhead by Ayn Rand  — THANK YOU SPONSORS! —  • LinkedIn Jobs. Post your first job for free at linkedin.com/awesome  • RISE. Improve your sleep and energy with the RISE app at risescience.com/awesome  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

Get more fun, wins, meaning, and money from your job! With 25,000,000 downloads and mentions in The New York Times, Forbes, and Linkedin Learning. This show helps grow your skills and impact at any job that requires thinking and collaborating. Each week, Pete interviews thought-leaders and results-getters to discover specific, actionable insights that boost work performance. Their stories and advice sharpen the universal skills to flourish at work. Boost your time/energy management, leadership, confidence, career opportunities, and fulfillment—while still getting home earlier.Try starting with episode 0: START HERE and listener favorite episodes we put at the beginning numbered: A, B, C, D, E, and F. (Subscribe and/or sort Old to New to find these starter episodes.) Welcome!