HR Works(E59): Improve Your Organization's Culture Through Change Marketing

Neil Bedwell and Andrew Osterday often describe themselves as reformed marketers. Their company, Local Industries, is a change marketing consultancy. Put simply, they apply consumer-grade marketing expertise to drive real cultural change inside organizations by focusing on their most important asset—people. In this episode of HR Works: The Podcast for Human Resources, Bedwell and Osterday explain their approach for improving engagement and company culture—a marriage of HR and marketing.