Ep 170: SGG Media’s Troy Paul talks the science and art of social media success

During this year’s edition of SBC Summit North America, the team had the chance to sit down and talk about the latest trends in sports marketing with some of the biggest players in the space. Multimedia editor James Ross invited SGG Media’s CEO, Troy Paul, for a one-to-one conversation on how working with different sports betting operators across various social media platforms can shape the business relationship between sports and gambling going forward. Paul also went on to dive into SGG’s strategy of attracting ‘micro influencers’ that use their relatively small following to promote content related to “every sport, every league, every team, regional and national”.