Ep 194: DraftKings land King-sized endorsement deal with LeBron

We are in the middle of an inflection point when it comes to US sports betting, particularly when it comes to advertising. While ESPN’s Outside the Lines and 60 Minutes ready to cast a probing eye on the industry this week, the industry is responding with a star-studded list of athletes and celebrities promoting sportsbooks. And one of those names stands out above the rest... Lebron James announced this week that he will be working with DraftKings Sportsbook. Is this partnership more fuel for the fire or is it a sign that sports betting is going mainstream? SBC Americas' Editor, Jessica Welman, alongside SBC's Media Manager Charlie Horner will discuss all that and more on today’s episode of iGaming Daily, sponsored by Optimove. To read more on the topic discussed in today's episode, click on the link below:- https://sbcamericas.com/2024/01/31/draftkings-lebron-james-partnership/Host: Jessica WelmanGuest: Charlie HornerProducer: Anaya McDonaldEditor: James RossRemember, if you are attending the ICE London on 6-8 February 2024 at ExCeL London, make sure you head over to Optimove's stand and mention that you listened to the iGaming Daily podcast to receive an Amazon gift voucher.Check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying Optimove.