Innovating, Rebuilding & Reshaping The Industry A Q&A With Accor's Duncan O'Rourke

In this podcast we were joined by Accor's CEO of Northern Europe, Duncan O'Rourke, to discuss how the hotel company has seen strong growth in the luxury market, a sector O'Rourke is very familiar with having worked with Kempinski Hotels previous to Accor, where he oversaw the worldwide operations for their luxury brands. O 'Rourke said focusing on the lifestyle segment for Accor has energised the Accor brand and forms a part of their strategy which has paid off throughout the pandemic as brands such as Wojo offered smart flexible working spaces as well as a diverse portfolio of extended stay and branded residential offerings.