Grocery fulfillment and dark stores: Clear aisles, full carts, can’t lose?

Prior to COVID-19, less than 4% of grocery purchases were made online. At the height of the pandemic, that number climbed to 35%. In this episode, we chat with Publicis Group Chief Commerce Strategy Officer Jason Goldberg about how more shoppers than ever are leveraging dark store and digital fulfillment technologies to meet their families’ nutritional needs. Plus, we catch up with PitchBook’s Alex Frederick—a senior analyst on the Emerging Technology team who focuses on food and agricultural tech—about how the pandemic accelerated market adoption of digital grocery shopping by up to a decade overnight.