102: Truth or Trumped-Up? A Hospital Visit Leads to a Lesson in Transparency

The PR Breakdown with Molly McPherson - En podcast af www.mollymcpherson.com - Onsdage

With the rising demand for transparency from the public, organizations and their leaders are learning the importance of interacting openly and honestly with their stakeholders. The leaders and organizations who interact openly and honestly with the media and the public, will be rewarded with trust and credibility. Similarly, those who try to mislead and deceive will find themselves in a hole filled with negative press and public opinion, from which they will find it difficult to emerge unscat...

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