125: Build an Indestructible Social Media Crisis Plan in 3 Easy Steps

Social media's effect on crisis communication is powerful. A growing number of crises not only start on social media, but its viral power fuels the communication crisis as well.This episode explains the difference between a social media fail and a social media crisis, and why the latter is so damaging to a brand or organization. Learn the three categories of a crisis based on responsibility and how social media contributes to each level. Then, three easy steps for how to build a social ...