134: An Insider's Guide to Pitching the Press with Christy Laverty

Pitching the press is an important part of the PR process, but it is part of the job that many PR people do not necessarily want to do.Regardless of the industry you work in or represent to the media, knowing how to effectively create a pitch for the media is the most critical step to success in PR and content marketing.Guest Christy Laverty discusses the changes in news coverage from timing to Twitter. Christy Laverty spent over 20 years as a media expert, but now works to help people ...