152: How to Successfully Manage a PR Backpedal: Mulaney, Hollis, Murdaugh, and OnlyFans

In this episode, how to use the backpedal in a PR response - but only if you really need to. Exploring the use of this response tactic as a communication for self-defense. This tactic is used as a result of an incident in which a person's character is called into question or a perceived wrongdoing. Listen to four examples from the last few weeks and the rating given for their reputation outcome: a thumbs up or thumbs down. We'll look at the response tactic, as it refers to t...