169: Is it Safe for your Brand to Have a Snarky Twitter Account? with Dusty Weis

Twitter can be a great way to connect with customers and show off your brand’s personality. But is it safe to be sarcastic? There’s a thin line between being clever and sounding mean, and you don’t want your brand to cross it. My guest, Dusty Weis from Podcamp Media - a branded podcast production company - joins me to discuss tips for having a snarky Twitter account without damaging your brand.Mentioned in this episode: Pabst Blue Ribbon Is Facing Backlash Over This Now-Deleted...