58: Critical Moments: The New Mindset of Reputation Management with special guest Bill Coletti

According to this week's guest, a company owns its brand; the public owns its reputation. Crisis communications expert Bill Coletti reveals how to build reputational excellence by meeting the needs and expectations of the public. We discuss his various strategies for companies to work their way through a crisis. Bonus -- Bill offers a phenomenal crisis preparation tip you can put into place within your organization immediately. [3:05] Kith’s focus looking forward to 2020. The firm i...