60: The 12 Days of Crisis: My Top #PRFails in 2019

On the first day of Christmas, my true love sent to meA PR crisis, or one or two or three.In this (almost) end-of-the-year episode, I wrap-up the PR season by covering the best (or worst?) PR crises of 2019. It's my holiday gift to myself and to anyone else who has a passion for practicing public relations.My definition of a PR crisis? A public reaction from an event that causes a brand or a person’s reputation to upside-down. The viral-age twist? It can happen overnight.Listen to my #PRFail ...