63: Crisis Plans: What They Are and Why You Need One with Rob Burton

Many businesses have a crisis on their hands. It's not the threat of a devastating event that should have them worried. It's the lack of planning for when it does. In this episode of the podcast, I’m speaking with Robert Burton. Rob is the Managing Director of PreparedEx, where he leads a team of crisis experts who prepare organizations to be more resilient to the myriad risks they face and is also co-founder of The International Crisis Management Conference.If you are responsible for en...