Sorry, Not Sorry: Apologizing in the Age of Digital

The PR Breakdown with Molly McPherson - En podcast af www.mollymcpherson.com - Onsdage

Sorry, but here we go again. Poor judgment turns up online, and someone now needs to apologize. School photos of a high-profile politician wearing blackface surface online before an election and the masses call for a resignation. A cast member on a popular television program is hired, then quickly fired for comments made on a podcast. Why do some people survive the PR crisis while others perish? The answer is in the apology. Today on the Confident Communications ...

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