Growing a $2m p/y indie business - Josh Ho, Referral Rock

Josh Ho is the founder and CEO of Referral Rock, a SaaS he founded in 2014 doing over $2m a year in revenue. Referral Rock helps businesses to design, launch and manage a customer referral program. Josh has had decades of experience as a founder, pouring his early entrepreneurship energy into a notes app that he ultimately couldn’t monetize.Timestamps00:00 - Intro01:24 - Josh's background02:11 - Lessons from a failed startup04:16 - Failed startup to new long term bet05:41 - The idea for Referral Rock06:59 - Pricing a B2C product08:33 - Marketing advice for indie hackers12:24 - Challenges along the way14:01 - Raising15:41 - RecommendationsRecommendationsBook - Extreme EntrepreneurshipPodcast - Don't Say ContentIndie Hacker - Monica LentFollow JoshTwitterJosh's SubstackMy linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal Website2 Hour Podcast CoursePodPanda (hire me to edit your podcast)This Indie Life PodcastSponsor - EmailOctopus 🐙EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.