Jessica Merchant (@howsweeteats) on Nailing Your Voice and the Importance of Being True to Your Brand

Food blogger and third-time author Jessica Merchant of @howsweeteats joins this episode to talk about how she’s nailed her voice and shares unpopular opinions on what it takes to get better at writing. Jessica openly talks about her weaknesses, her favorite parts of the job (and least favorites!), and how staying true to her brand has helped her make better decisions.She’s as relatable as she is fun and we were so thrilled to have her join us for a very lively conversation.For more on Jessica:@howsweeteatswww.howsweeteats.comFor more about Trove: @trovebusiness www.trovebusiness.comFor more about Gush & Grow:@gushandgrowwww.gushandgrow.comA big thank you to our season's sponsor, CJ Affiliate (@cjnetwork). CJ is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. Learn more at cj.com/trove.

Om Podcasten

Influencer Business is the playground for brands and creators. We give you an up-close and personal look at the influencer industry and the people and brands who make it tick. Whether you are an influencer looking to level up, or a marketer trying to enhance your influencer marketing strategy, or a casual observer just curious what this phenomenon is all about, this is your podcast. Each week we take you behind the scenes with the movers, shakers and up-and-comers in this rapidly expanding landscape.Season 5 of Influencer Business is sponsored by CJ Affiliate. We're so proud to partner with CJ, who is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. We strongly encourage you to head to cj.com/trove to learn more!