Key Factors for Expanding Successfully into New Markets with Makeup Mekka
In this episode, we delve into the remarkable success story of Makeup Mekka, a Norwegian beauty brand that went from zero to 3.5 million Euro in just two years when launching on the Swedish market together with us at Cure Media. We invited their CMO, Stine Frey Grøndahl, to explore the key factors behind their rapid growth, both historically and in the future, with a focus on expanding into new markets. If you're a marketer, entrepreneur, or simply interested in the secrets behind fast-growing brands, this episode is a must-listen! Tune in to discover: Makeup Mekka’s strategies for influencer marketing, advertising and member acquisition Stine’s best advice on how to create the ultimate media mix Trends and challenges within the beauty and marketing industries