L’Oreal GM on How Beauty Can Build Inclusivity
L’Oreal is on a mission to ‘create the beauty that moves the world’. With 36 global brands and four different divisions, most, if not all of us, will have enjoyed a L’Oreal product at some point. From high street beauty faves to luxury fragrances and salon-level hair products, the L’Oreal family encompasses a staggeringly wide range of products with something to suit everyone. And it's this inclusiveness that drives their wider marketing and business goals. As inclusivity and diversity become critical purchasing motivators for consumers as well as ethical musts for brands, we turned to L’Oreal to discover how a world-leading beauty brand is incorporating these values into their strategy. To hear how L’Oreal has reinterpreted the traditionally exclusionary beauty industry into something broader (and more beautiful for it), we spoke to Erica Culpepper, General Manager for Multi-Cultural Beauty at L’Oréal. All together, Erica has an impressive 20 years of experience in the beauty industry, experience that has taken her to some of the biggest and most iconic brands in the industry. In this episode, you’ll learn from Erica how beauty and fashion brands can build a more inclusive future - and why they must. Tune in to find out: L’Oreal’s approach to diversity and inclusivity in influencer marketing What actions beauty brands should commit to to build a more representative industry How L’Oreal adjusts their marketing to respond to consumer demands