Navigating the Media Landscape: Where Brands Invest and How Consumers Engage
In this week’s episode, we’re joined by Carlos Casquilho, Head of Revenue at Cure Media, to delve into the evolving media landscape and its implications for marketers. You’ll hear the latest numbers on what marketing channels are stagnating, declining or increasing, how consumer behaviour has changed the landscape, and of course how influencer marketing is playing a significant role today but even bigger in the future. Tune in to find out: The media landscape vs consumer behaviour What research says about the future of influencer marketing How marketers should think about the future of advertising