The Djerf Avenue Story: From Creator to Co-Founder

In 2019, 19-year-old influencer Matilda Djerf launched the Scandinavian styled,  non-seasonal, ready-to-wear fashion brand ‘Djerf Avenue’ together with her partner and co-founder Rasmus Johansson. Only three years in, Djerf Avenue has become globally recognised, reporting $8 million in sales in 2021.  That’s not all. At the same time, Matilda gained global recognition for her iconic hair and Scandinavian style, quickly propelling her Instagram account up to 2,3M followers - and counting.  This week, we'll be joined by Rasmus Johansson, CEO and co-founder of Djerf Avenue, as well as Matilda Djerf herself, the creator behind the eponymous brand whose two million plus Instagram followers have become willing devotees of her sustainable, all-season fashion line. We'll be discussing: Why Djerf Avenue is ditching retouching in all of their content How they built their loyal community of #DJERFAVEANGELS And how they've leveraged their influencer marketing expertise to grow the powerhouse brand Djerf Avenue is today  

Om Podcasten

Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com