Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr

In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product. Key Takeaways01:30 - Why Julian describes what he does as “packaging design”03”10 - The “Magic Team” at Linear 07:15 - How designers collaborate at Linear09:30 - How Linear approaches content marketing and storytelling15:40 - Where content fits in the design process18:45 - Julian’s process for writing and creating the Linear homepage27:41 - How Julian and his team worked through the challenges of a homepage redesign36:40 - The design community’s reaction to the new Linear homepage39:18 - How Linear measures the success of a website41:40 - What’s next for the website43:54 - Other projects Julian is working on48:50 - Processes and tools at Linear53:12 - Julian’s advice for people who want to create impactful marketing design Links LinearJulian on TwitterJulian on LinkedInConnect with CharliCharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.comSubscribe and stay in touchApple PodcastsSpotifyGoogle PodcastsYouTube