Season 1 - #11 Ryan Bonnici, CMO, G2 - Scaling growth

In this episode, we are joined by Ryan Bonnici, the CMO at G2, for an insightful discussion about navigating marketing during uncertain times. Ryan talks about G2's incredible growth journey, transforming the company’s marketing approach, and achieving 6 million organic visitors per month. We also delve into how G2 is building trust and authority in the market, and why authenticity is at the core of their strategy. From driving impactful content marketing initiatives to launching tools like G...