Season 1 - #12 Anja Jamrozik Otto PhD in cognitive science

In today’s episode, we welcome Anya Yama Razzak Otto, a cognitive psychologist who specializes in researching how people interact with their environments—both digital and physical. Anya, with her extensive background in cognitive science and neuroscience, shares her insights on designing experiences that resonate deeply with users. What We Cover: Empathy in Research: Anya explains why asking customers directly what they want might not always yield useful answers. Instead, it’s about observing...