Deep Dive into Facebook Advertising with Luan Jardine

Today we chatted about all things Facebook ads with advertising strategist & marketing consultant, Luan Jardine. She helps changemakers reach their dream audience while saving time and energy with steller ads that run on autopilot.Luan began her marketing career back in University. From there she took the leap to build her business with the idea of offering all marketing services. But quickly realized she wanted to narrow down to Facebook ads so she could become known as an expert in one area.Thank goodness she did because diving into the world of Facebook ads can be overwhelming and confusing. We hope her insights can help alleviate some of that anxiety for you.Here are our takeaways from our chat with Luan:Before you start with Facebook ads you should know your target audience. This will be a huge help when it comes to the type of ads you run.Facebook Ads are great for growing your email list. Especially for your cold audience who still needs to get to know you. Give them an easy offer like 15% off. Everyone loves a discount!If your business is newer, avoid Black Friday and Christmas when scheduling ads. Holidays are way more expensive than if you just wait a few weeks and run your ads in January.Avoid the mistake of thinking boosting a post is considered an ad. It is not. Don’t delete your Facebook ads manager or previous campaigns before you have really combed through all of the data.Luan is a wealth of information and is kindly offering our audience $50 off her DIY Facebook Ads Course when you use the code IGBIZ.Connect with Luan Jardine & Check out her Facebook ADs Course:Code for $50 off: IGBIZLink for the course: https://luanjardine.com/diy-facebook-ads-courseOnlineOn Instagram @luanjardineDid you try one of these tips? We would love it if you would share it in your Instagram stories and tag @thesocial.focus DOWNLOAD THE FREE LIST FOR 50 REELS IDEAS FOR YOUR PRODUCTS!And if you're a product maker or seller, you are not going to want to miss your opportunity to snag our upcoming course, The Product Focus! Get on the Wait List now!Want to snag our library of 700+ professionally styled and photographed stock images?? Click HEREHave a question for us? Check us out on Instagram @thesocial.focus and send us a dm!www.thesocialfocus.coOn Instagram we are:@angela.s.doyon@natcaronphotoWe love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)This site contains affiliate links to products. We may receive a commission for purchases made through these links.

Om Podcasten

Welcome to The Social Focus Podcast! We are your co-hosts, Natalie Caron - Brand Photographer and Ang Swann-Doyon - Product Photography Stylist and we're thrilled that you're here! What can you expect from The Social Focus (formerly Instagram for Business)? We are here to help product sellers, makers, artisans and creators of digital offerings sell more of their products online and through social media. Our visual brand strategy, social media expertise and knack for all things creative will assist you in developing and maintaining a cohesive brand for your business and execute with the right strategies in place. Join us every Tuesday as we share new trends, helpful tips and our favourite, an introduction to other industry leaders who can support with techniques around SEO, social media marketing, e-commerce, Facebook ads and so much more. We'd love to connect with you and we always have something free for you on our website at www.thesocialfocus.coEmail [email protected] On Instagram we are: @thesocial.focus @angela.s.doyon @natcaronphotoPer FACEBOOK™ and Instagram™ rules, we must mention that this is in no way sponsored, administered, or associated with FACEBOOK, Inc. or Instagram, Inc