Marketing to Men... is there a difference?
Stay with us today as we go on a bit of a tangent. We are still talking about strategy for selling your product, but we want you to take something (possibly new to you) into consideration.How are you marketing to men? Yes, while your ideal audience might be women it is still important to consider the other 50% of the population đ.Men are also looking for gifts and to make purchases. So why canât your product be what they are looking for? This is especially important to consider as you approach holidays. Such as Motherâs Day, Christmas, and Valentineâs Day. Men are always looking for special gifts to give the women in their lives. But reaching them is going to take a different approach than what you are already doing for your ideal customer.When doing our research we were blown away by some of the stats! It was completely eye opening as to how different genders consume content and if taken into consideration can really help you get your product in front of more male customers.Check out these stats and incorporate them into your next marketing campaign:Men are more likely to shop online. 51% of men prefer to show online vs. 40% of women.Men are very brand loyal. When they find something they like they will continue to purchase from that company for years. They care less about price.Even though men tend to, and prefer to, shop online 71% will read direct mail. Especially if it includes a coupon.Social media platforms men typically hang out on are YouTube, Twitter, and Pinterest.Make sure your written copy is very direct and to the point.So interesting, right?!?!If you found this episode helpful we would love it if you took a moment and left us a review. We love hearing from you!Check us out on Instagram @thesocial.focus and send us a dm!www.thesocialfocus.coOn Instagram we are:@angela.s.doyon@natcaronphotoWe love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)This site contains affiliate links to products. We may receive a commission for purchases made through these links.