Jay McBain - Principal Analyst Channels, Partnerships & Ecosystems at Forrester

We've all heard the term "growing the pie" in the context of enlarging an economic opportunity to enrich more people.  That kind of pie growth is visible today in the automation & AI space, where swelling revenue streams are accelerating prosperity for software vendors & service providers.  This in turn is driving the formation of an automation- & AI-centered business ecosystem which ultimately will have a significant macroeconomic impact on numerous industries.  At least that's the prediction of Jay McBain from Forrester research who, perhaps more than anyone else, has devoted himself to studying this ecosystem.   Jay's insights are highly sought after, which is why Channel Partners Magazine named him their 2021 Channel Influencer of the Year.  In this episode we catch up with Jay, who shares his vast erudition with us on the mind-boggling number of market opportunities going unmet by automation providers;  the biggest disruptions we'll see in the coming years for the automation and AI ecosystem; & why every company is becoming a tech company.