Marisa Slatter – Managing Consultant, Capgemini Research Institute

Digital Masters, those organizations demonstrating a high mastery of both digital and leadership capabilities, are on average 26% more profitable than their industry competitors. Investors have taken note, as evidenced by the fact that Digital Masters generate 12% higher market valuation ratios than their competition. But what does it take for an organization to become a Digital Master, and what insights have Digital Masters acquired that empower them to outperform their market segment? For answers to those and other key questions, we turn to Marisa Slatter, Managing Consultant at the Capgemini Research Institute (CRI), a think tank devoted to all things digital. A recent report put out by CRI examines why companies are struggling with their digital transformations, and offers key insights on why Digital Masters are succeeding. With global spending on this initiative forecast to eclipse the $2 trillion mark by 2021, there's no shortage of capital being allocated on digital transformation. Is money enough however? Marisa takes us through some of the key highlights in DRI's report, and along the way makes some specific recommendations for organizations seeking to become Digital Masters.