78. Yahoo's Master Brand Builder, Karen Edwards

Most people agree that Yahoo the king of the dot-com-era search sites on the strength of its zany, friendly, ubiquitous brand. The woman responsible for building that brand was Karen Edwards. Karen recounts becoming the first dot-com company to advertise on tv, seeking out “near-surfers” and marketing an internet company in an era where many people didn’t know what the internet even was. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.