51: When Being LAZY is SMART!

This episode starts off with a very subtle ad, that’s not at all in-your-face. Also, it’s not sponsored by Squarespace or Zip Recruiter. It’s important that you know that. Some of the things Jake & Jon talk about in this episode: How AJ&Smart went from 💩💩💩 to 😎🤯🤩 when it comes to social media presence. Jonathan plans to go much deeper on content and share more about stuff that currently doesn’t get the spotlight, like strategy, stuff from the workshops and Q&A’s, conversations at AJ&Smart, and day-to-day snippets. Also, there’s going to be more content from AJ&Smart soon. A lot more. Like 10x more. There’s going to be a lot more documenting and repurposing content to keep things fresh. 🥦 Because rotting videos are bad for the environment. 🤢 Jake briefly talks about spaceships, AI, and how AJ&Smart works like a hive mind. Book discussion! Jakes and Jon talk about Jason Fried’s new book, [It Doesn’t Have to Be Crazy at Work](https://www.amazon.com/Doesnt-Have-Be-Crazy-Work/dp/0008323445/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1540145273&sr=8-1). Jon gets philosophical. Then he starts making a good case for _laziness_. That’s right being lazy is the new _hustle_!  What are design agencies? Jonathan wasn’t sure when he started AJ&Smart. He’s still not sure to this day.  Would Jon sell his soul to big clients? Jake joins in and talks about what success meant to him early in his career and how his views on success have evolved. The episode wraps up with Jake reading some Amazon.com reviews for his new book Make Time. [**Buy Make Time!**](https://maketimebook.com/buy/) **Links:** [**Register now to get a spot for the Jake’s & Jon’s 24 October Webclass**](https://ajsmart.com/webclass) [**See Jake in London or Oslo**](https://jakeknapp.com/workshops/) [Gary Vee on Instagram](https://www.instagram.com/garyvee/) [Gary Vee on Twitter](https://twitter.com/garyvee) [Vayner Media](https://vaynermedia.com/) [Vayner Media’s 4Ds](https://vaynermedia.com/service/4ds/) [AJ&Smart on Instagram](https://www.instagram.com/ajsmartdesign/) [AJ&Smart on YouTube](https://www.youtube.com/channel/UCeB_OpLspKJGiKv1CYkWFFw) [**BOOK:** Ancillary Justice by Ann Leckie](https://www.amazon.com/Ancillary-Justice-Imperial-Radch-Leckie/dp/031624662X) [**BOOK:** It Doesn’t Have to Be Crazy at Work by Jason Fried & DHH](https://www.amazon.com/Doesnt-Have-Be-Crazy-Work/dp/0008323445/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1540145273&sr=8-1) [PBC #49: MONA PATEL on Starting and Growing a Multi Million Dollar Design Agency](https://medium.com/product-breakfast-club-links-unofficial/pbc-49-mona-patel-on-starting-and-growing-a-multi-million-dollar-design-agency-b7b78b26250a?source=collection_home---6------1---------------------) [**BOOK:** Rework by Jason Fried & DHH](https://www.amazon.com/Rework-Jason-Fried/dp/0307463745?keywords=rework&qid=1540148054&sr=8-1&ref=sr_1_1) [The web class in which Jon talks about starting AJ&Smart](https://events.genndi.com/register/818182175026315610/449c6ff542) [ajsmart.com/masterclass](https://ajsmart.com/masterclass) [Amr on Instagram](https://www.instagram.com/amrkhalifeh/) [**Buy Make Time!**](https://maketimebook.com/buy/) [**Buy Sprint!**](https://www.thesprintbook.com/buy/) [Check out, _nay_, GO BUY the AJ&Smart + Jake Knapp Official Design Sprint Master-Class:](https://ajsmart.com/masterclass)[ajsmart.com/masterclass](https://ajsmart.com/masterclass) 💰 **Your Hosts:** * Follow Jake Knapp on Twitter: [@jakek](https://twitter.com/jakek) * Follow Jonathan Courtney on Instagram or Twitter: [@jicecream](https://www.instagram.com/jicecream/) * Write into the podcast: [[email protected]](mailto:[email protected]) * Podcast editing by Jason Sanderson: [PodcastTech.com](https://PodcastTech.com) Show Notes (fan made by [@amrkhalifeh](https://www.instagram.com/amrkhalifeh/)): https://medium.com/product-breakfast-club-links-unofficial