Be Careful If You Niche After The Fact

Array Digital started as a 'general' digital marketing agency that worked with local clients and anybody in any type of industry. Recently, they switched gears and focused on law firms. In this episode, Kevin shares his experience of focusing on a niche years after they started and why you should be careful if you are in the same situation for your business. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!