Why I’m Re-reading The Book Traction

Erik is currently re-reading the book Traction by Gino Wickman. He read it a couple years ago and gave it to Kevin Daisey, the Co-Founder of Array Digital and also the co-host in this podcast Journey to $100 Million. After Kevin read it, they talked about the things that they learned. Erik shares about the things that he applied from the book to his business in this episode. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!