How To Stand Out In a Crowded Market With April Dunford

April Dunford is a positioning consultant, entrepreneur, board member, angel investor, and advisor for dozens of businesses. With 25 years of experience as an executive in a series of 7 successful technology startups and 3 global tech giants, April is a product positioning expert. That’s why in this episode we will talk about how to position a business and how to make customers go from “what” to “wow”. Some Questions I Ask: * About the tipping point of your career when she figured out that this positioning is her niche and what she good at.* What’s the difference between brand positioning, product positioning and business positioning. * How to position yourself in a SaaS industry. * Examples of small brands that are doing a great job  Connect with April * Website* Linkedin* Twitter You can also see April at the How to Web conference in 30-31 october in Bucharest.