Advertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable

Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously. In this episode, we discuss: Why podcast listeners are your ideal audience How to track your ad performance effectively The best types of podcast ads for your brand Crafting ads that resonate with listeners Dive in: [03:10] 30-year media research career transitioned to podcasting. [07:09] Podcasting offers targeted reach and audience engagement. [12:10] Podcast advertising offers incredible opportunities for brands. [13:55] Podcasting advertising: test, tiers, and programmatic market. [19:01] Content matches sensibility, tone, mood for audience. [20:40] Insider Tips from Tom!  Find the notes here: https://keepopt.com/209  Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor