Affiliates: How Affiliate Marketing Can Elevate Premium Brand Performance with Red Barrington, Red Star Digital

Red Barrington provides on-demand digital marketing expertise via her agency, Red Star. Obsessed with customer journey and customer acquisition, they’ve been working with a number of luxury and premium brands to deliver effective affiliate marketing programs.In this episode, we discuss:The evolution of affiliate marketingHow luxury and premium brands can utilize affiliate marketing successfullyThe collaboration between PR and affiliate marketingDive in:[04:19] Affiliate marketing is still very much about relationships.[05:35] Affiliate marketing diversifies customer acquisition, cuts costs.[09:17] Control affiliate program, manage who participates.[12:02] Being in a network has its advantages.[14:41] Affiliates need dedicated manager for success.[16:18] Complementing the work of PR.[18:23] Clever technical solutions improve affiliate conversion rates.[20:49] Listen to Red’s Insider Tips!Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor