Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank

Thomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast.In this episode, we discuss:The importance of a targeted and evergreen affiliate offerHow paying commissions promptly positively affects your program and why reserves are key for handling refundsWhat competitive commission rates can mean for your business and your affiliatesDive in:[02:54] Thomas’ affiliate marketing journey.[06:30] Getting your affiliate offer right.[11:59] Focusing on targeted, high-converting affiliate marketing campaigns.[14:49] Send affiliates to targeted landing pages designed to convert.[17:37] Go evergreen on your offers.[19:04] How speed of payment can affect your affiliate program.[22:33] Affiliate success depends on business model, conversions.[26:06] Listen to hear Thomas’ Insider Tips!Find our notes here: https://keepopt.com/189Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor