Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank

Thomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast.In this episode, we discuss:The importance of a targeted and evergreen affiliate offerHow paying commissions promptly positively affects your program and why reserves are key for handling refundsWhat competitive commission rates can mean for your business and your affiliatesDive in:[02:54] Thomas’ affiliate marketing journey.[06:30] Getting your affiliate offer right.[11:59] Focusing on targeted, high-converting affiliate marketing campaigns.[14:49] Send affiliates to targeted landing pages designed to convert.[17:37] Go evergreen on your offers.[19:04] How speed of payment can affect your affiliate program.[22:33] Affiliate success depends on business model, conversions.[26:06] Listen to hear Thomas’ Insider Tips!Find our notes here: https://keepopt.com/189Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Om Podcasten

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Omnichannel Expansion - Next month = Online Advertising Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/