Affiliates: Tips for Diversifying Your Affiliate Program with Rick Magennis, Bearcat Media

Rick Magennis is the President of Bearcat Media, an affiliate management agency he founded to create high-performing affiliate marketing campaigns for their clients, and is one of the founders of affiliate tracking platform PMX.In this episode, we discuss:The importance of diversifying your affiliate portfolioWhy building strong relationships with your affiliates is keyVideo content and the future of affiliate marketingDive in:[04:32] The different types of affiliates brands can incorporate in their strategy.[07:12] Why brands should diversify their affiliate portfolio.[08:20] Affiliate marketing comes down to building relationships.[12:27] Having the right messaging to get responses from cold outreach.[14:30] Identify conflicts of interest in affiliate partnerships.[16:00] Where to start with your affiliate marketing in 2024.[19:11] Listen to Rick’s Insider Tips!Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor