AI Use Cases: How AI-Optimised Product Descriptions Boost Conversion Rates with Thomas Ryan, Descriptomizer

Thomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s.  In this episode, we discuss: The secret to writing AI-powered product descriptions that actually convert Why “garbage in, garbage out” is the #1 rule for AI success in eCommerce How to use AI to uncover hidden customer desires and boost engagement The future of copywriting: Will AI replace human writers?  Dive in: [05:23] Improving AI for better product descriptions. [09:25] Start with clear direction; quality input yields success. [13:02] Ensuring data quality for AI requires depth. [16:36] Use Descriptomizer; track and analyze engagement metrics. [17:32] Score product descriptions using "emphasis analysis". [21:43] AI reshapes copywriting, humans remain essential. [24:50] Insider Tips from Thomas!  Find the notes here: https://keepopt.com/235Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor