Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze

Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data.  In this episode, we discuss: Why data privacy is now a must for businesses Transparency as a key component for building trust and loyalty  How less data can be more relevant  Dive in: [06:50] Transparent data practices build customer trust and retention. [14:50] Maintaining accurate marketing lists is daily hassle. [19:18] Shift from hoarding to actionable data is crucial. [22:20] Data location matters as much as content. [24:02] Marketing teams are clueless about data management. [27:40] Data purpose, retention, awareness, and detailed mapping. [29:53] Insider Tips from Siobhan!  Find the notes here: https://keepopt.com/227Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor