Attribution: How First-Party Cookies Grow your Sales with Yiqi Wu, Aimerce

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.  In this episode, we discuss: The importance of first-party data Data as the foundation for effective marketing Using tools to make first-party data implementation as easy as possible How first party cookie data can increase your advertising and email sales Dive in: [04:48] Left big tech to help small businesses. [08:50] Collect our own data for powerful marketing. [10:49] Enabling a domain-specific, non-shared cookie. [13:29] More data improves Facebook ads targeting algorithm. [19:13] Marketing fundamentally is about understanding your customers. [20:07] Collect customer information to optimize targeted marketing. [21:59] Insider Tips from Yiqi!  Find the notes here: https://keepopt.com/225 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor