Attribution: Is GA4 all you need? with Jill Quick

Jill Quick is an analytics consultant and trainer at The Coloring In Department. Originally a client-side marketer, she’s been helping brands of all sizes to get to grips with their measurement strategy since 2011. We’re all starting to get to grips with GA4 – but is it all we need?In this episode we discuss:Why attribution doesn’t need to be so complicated Being clear on who you are presenting the data toWhy User Acquisition and Traffic Acquisition are key reports to monitorHaving the right analytics in place to ensure that the data coming through is correctGetting ready for BigQuery and the future of your raw dataCheck out Triple Whale now >> https://keepopt.com/triplewhale ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor